Create Brand Rules That Keep Your Brand Recognizable Everywhere
Use when building or updating a brand's look and voice. It starts from the brand's purpose and values, sets rules for logo, color, fonts, and layout with readable contrast, keeps approved files in one place for teams, and checks and improves the rules over time.
To use this AI rule
## Decide What the Brand Stands For Before Choosing Its Look
Define purpose, vision, mission, values, personality, and promise before choosing aesthetics. Treat voice, tone, interactions, and accessibility as identity. Favor clear principles teams can apply over rules that become gatekeeping.
## Set Rules for the Logo and Colors, with Right and Wrong Examples
Specify flexible logo variants, clear space, minimum sizes, accessible color and semantic tokens, scalable typography, spacing, layout, icons, imagery, and motion. Document correct and prohibited use so consistency remains testable.
## Fit the Brand to Different Screens and Media Without Losing Recognition
Adapt identity to screen sizes, print, motion, social formats, and platform conventions without losing recognition. Define responsive grids and permitted variants. Require at least 4.5:1 contrast for normal text, 3:1 for large text, and never rely on color alone.
## Keep Approved Brand Files in One Place So Teams Can Work Fast
Centralize approved assets with naming conventions, templates, usage rights, version control, and searchable access. Provide quick-reference guidance, design libraries, implementation tokens, reusable components, and training so teams move quickly without inventing alternatives.
## Check How the Brand Is Used and Plan Changes Carefully
Audit logo use, color, typography, spacing, icons, imagery, motion, and voice. Classify change as refresh, evolution, overhaul, or extension; test perception, plan migration, and preserve heritage without delaying the product for perfection.
## Measure How Well the Brand Rules Work and Simplify the Hard Ones
Measure recognition, consistency, implementation speed, satisfaction, user perception, accessibility, and differentiation. Treat violations and friction as system feedback; simplify rules teams cannot follow, then revise assets, guidance, and components together.